The UAE is marking a new era for 2020 by inviting 49 Emirati artists to participate in designing the UAE’s nation brand logo that will narrate its story and journey of development with the world. HHShkMohd MohamedBinZayed UAE_portal
UAE, 2nd November, 2019 -- His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, have launched a national project to create and design the UAE nation brand.
"We seek to consolidate our country’s beautiful image in the global consciousness. Developing our nation brand is a new step in the journey of establishing the UAE’s presence in the world," he added. "The UAE nation brand will share its successful experience as a model of human progress that can benefit and inspire other societies on their journey to development and progress."
Why is nation branding important? Nation branding goes beyond a logo; it is a set of perceptions, associations, opinions, feelings that a country projects to the consciousness of the foreign public. Gradually, people start attaching certain perceptions and ideas to a nation. The UAE Nation Brand Goals · To share the country’s inspiring story of overcoming challenges to achieve continuous success and development with the rest of the world. The visual logo will represent the UAE among global actors, not only nations.
· To celebrate and share the UAE’s exceptional development experience of constant learning, growth and progress, enabling societies to benefit from its successful model and experience. · To build and solidify the national pride within the UAE society through establishing social unity over the representation of the authentic Emirati identity and personality, turning individuals across all walks of life into world ambassadors of the UAE experience.
Leadership values: Leaders and people of the UAE have been keen to uphold and preserve the values of social cohesion, coherence and solidarity laid by the Founding Fathers. The UAE has always defined itself by its values of loyalty, sacrifice, and unified goals and aspirations to raise the flag high and maintain sovereignty and dignity.
Futuristic vision In all the strategic policies and programmes, the UAE adopts a purely futuristic vision to build a nation for tomorrow’s generations and become an active member in designing the future regionally and internationally. Seeing and preparing for the future has evolved into a strategic work system that brings together the public and the private sector to launch pioneering programmes and projects locally and federally.
The word "impossible" does not exist in the dictionary of the UAE, an element which has positioned the UAE as a source of inspiration to the world and an example of a country that started with limited resources to become a global reference on the humanitarian, cultural, economic and social fronts. Wise leadership, dedication and proper management and governance are key elements of the UAE’s success story.
الإمارات العربية المتحدة أحدث الأخبار, الإمارات العربية المتحدة عناوين
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