Alphabet Inc's Google is set to roll out a dashboard-like function in its C...
FILE PHOTO: An illuminated Google logo is seen inside an office building in Zurich, Switzerland December 5, 2018. REUTERS/Arnd Wiegmann/File Photo
Cookies are small text files that follow internet users and are used by advertisers to target consumers on the specific interests they have displayed while browsing. Google’s 3 billion users help make it the world’s largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook Inc’s 20 percent, according to research firm eMarketer.
Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica.
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